End of Week Roundup (11-23-07)

Since it’s Thanksgiving weekend here in the States, I’ll keep this Weekly Roundup pretty short.  But there were a couple of items I came across this week related to online video that I wanted to share with you…really awesome stuff.

1.  Get Camtasia Studio for FREE!!!

If you haven’t heard already, you can now get Camtasia Studio 3 absolutely free.  Now there’s NO EXCUSE not to start cranking out some sort of video product.  Why not set a goal to have one done by the end of the year?  That would make for a great way to kick off 2008 with your very own infoproduct.

Why is Techsmith doing this?  Because they’re hoping that you’ll upgrade to the latest version of Camtasia ($149 upgrade fee).  From what I’ve heard from others who’ve used the latest version, Camtasia Studio 5, there are some added features that make the upgrade worthwhile if you’ve got the money in your budget, but version 3 works just fine for what most of us are looking to do.  And it’s not some trial version that expires if you don’t pay for the upgrade either, so you don’t have to feel pressured to whip out your credit card.

Anyway, to get your free copy of Camtasia Studio 3, here’s what you do:

1. Download Camtasia Studio 3 from this link:

                http://download.techsmith.com/camtasiastudio/enu/312/camtasiaf.exe

2. Register for a Software key:

                http://www.techsmith.com/camtasia/pcpls.asp

Now, if you want a really cool way to get the word out about your videos, check out this resource…

2. Free Online Video Distribution and Tracking for Your New Camtasia Videos (or any other videos…)

I have no idea how I didn’t know about this already.  I feel like I totally missed the boat on this one, but a big thanks to Josh Wexelbaum over at the Scrappy Business Blog for putting together a quick video highlighing TubeMogul.  If you’ve heard of Video Post Robot, then TubeMogul will sound familiar – it allows you to upload your videos to a dozen online video sites, sort of like an ArticleMarketer for online video. 

The downside is that there aren’t as many services available as you get with something like Video Post Robot.  But there are enough upsides to more than make up for that.   Here are just a few of those reasons:

1. The sites that TubeMogul DOES submit to are the major players in the online video space.  For most of us, worrying about the second and third tier video sites is sort of like worrying about how much traffic you’re getting from one of the lesser-used search engines when we all know Google has more than half of all online traffic (or is it higher now?).  Just focus on the big guys and you’ll be fine.
2. TubeMogul is free.  Nuf said.
3. This one is crucial for measuring the success of your video marketing efforts -  TubeMogul allows you to track the stats on all your videos across all the sites they submit to.  You can see which video sites are getting the most views (or which individual videos for that matter) and quite a few other stats.

I haven’t tried this out yet for myself, but Josh has a quick TubeMogul video that shows the basics of the service and I plan on testing this out pretty soon.  For video info product publishers, affiliate marketers or anyone looking to pull in more traffic through online video, this looks like an awesome service to try out.

I’ll probably post a follow-up sometime soon with my own results after testing it out.

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