Product Creation Perfectionism and Four Things That Are More Important
If you’re serious about getting your online business going this year, you might have already decided that an information product business is the way you’ll get started. One of the things that’s likely to come up is “product creation perfectionism”.
One important thing to realize is that the product is really the least important of the items that matter. It took me awhile to get this. It sounds counter-intuitive but it’s true, assuming that you have at least a decent product – not perfect, but good information that represents a fair exchange of value for what you’re charging for it.
If that’s true, then there are more important pieces of the puzzle you should probably focus on rather than trying to make your “good” product “perfect”.
- Getting traffic to your site – of course you need to get people to your site in order to make sales. This goes without saying, but I’m saying it anyway.
- Improving the conversion rate of your sales page – once you get people to your site, are they buying? If not, why? What can you do to increase the rate at which they purchase and, therefore, how much each visitor is worth to you?
- Offering a premium version of your product – once people are purchasing, can you add something to the offer to create a premium version? Maybe you can offer a free consultation, paid support for an additional fee, a quick start guide, or something else that at least a percentage of people will be willing to pay extra for.
- Offering backend products – are there other related products that you have or that you’re an affiliate for that you can offer your buyers? Are those offers on your thank you page, in your follow up email sequence and other “leaky” places? Again, the goal here is increasing the visitor value for a given amount of traffic.
Focusing on tweaking, perfecting or adding to your product before you even start promoting it will probably just leave you spinning your wheels and with an empty bank account. You can always go back later on and add to it, rework those pieces that need updating or tweaking. You’ll also be able to get feedback from customers who purchase the initial version.
So the bottom line is if your product is good enough to get “out the door”, start promoting it, get traffic to your site and work on converting that traffic to improve visitor value. Down the road, you can come back and add to it. Just be sure you don’t start promoting something that’s garbage – of course, it should still be valuable information for your target market.
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