Physical Info Product Creation: Using Multiple Formats to Multiply Profits
No matter what type of products you’re creating or what market you’re in, you should seriously consider offering your products in a variety of formats. This is relatively easy to do and is something you can phase in over time (so you don’t necessarily need to hold off releasing your product because you’re waiting to add an additional format).
Here are just a few reasons why it makes sense to offer your products in multiple media, including benefits for your customers and for YOU: (more…)
6 Tips for Better Recordings When Creating Your Infoproducts
If you’re creating audio or video information products, you’re probably using one (or more) of the following programs:
- Camtasia (screencasts)
- Sony Movie Studio / Sony Vegas (live-action video shots)
- Audacity (audio recordings)
No matter which program you’re using, here are a few tips for getting better results in your final product: (more…)
Benefits of Being in the Physical Information Product Business
I was talking with a friend of mine about some of the upsides to being in the infoproduct business, specifically selling PHYSICAL infoproducts. If you’re not already selling information products, then perhaps this list will help highlight some of the reasons why it’s such a powerful (and profitable) business model. (more…)
Product Creation Perfectionism and Four Things That Are More Important
If you’re serious about getting your online business going this year, you might have already decided that an information product business is the way you’ll get started. One of the things that’s likely to come up is “product creation perfectionism”.
One important thing to realize is that the product is really the least important of the items that matter. It took me awhile to get this. It sounds counter-intuitive but it’s true, assuming that you have at least a decent product – not perfect, but good information that represents a fair exchange of value for what you’re charging for it.
If that’s true, then there are more important pieces of the puzzle you should probably focus on rather than trying to make your “good” product “perfect”. (more…)
It’s a Shame You Don’t Have Your Own Product – These Tools Make It So Easy
It still amazes me how inexpensive it is to get going with an information product business. I’d say the biggest expense is probably the time it takes to go from idea to product, assuming you tie a dollar amount to your time. Other than that, it doesn’t really take all that much, whether you want to create DVDs, CDs, printed materials or some combination of the three. And I’m talking about quality products, not just some dinky ebook. Looking at my own “product creation toolbox”, here’s what I came up with as must-have (or at least near-must-have) items: (more…)
Can You Really Make Money Showing People “How To”?
I had a talk with a family member the other day. I’m not sure how we got on the subject of business because I try to avoid talking about my business when I know it’s going to involve lots of explaining to others, but that’s where the conversation led. He commented that he just didn’t understand how you can make money showing someone “how to” – in this case, how to make money online but it really could have been any topic. Do you have that same blind spot?
Let’s consider an example and I’ll let you do the math and be the judge. (more…)
You Can Overcome This Common Trap That Stops Most People From Creating Their First Money Making Product – Guaranteed
I was reading some comments made about a YouTube video I found the other day. The video was basically an offer for a tutorial on a popular piece of software. It looked good…in fact, great for people who wanted to fast-start their use of this software without getting bogged down in unnecessary details. Sounds like the typical model for a good info product, right? Well, low and behold, one of the comments was something like, “Hey, so-and-so already offers tons of free tutorials on this software, so why would anyone buy this?”. And that brings me back to one of the things I listed in my Biggest Mistakes People Make When Starting an Online Business…thinking you have nothing of value to offer that someone else would pay for. Or, thinking “No one would buy this”.
Here are three very important reasons why this guy was totally off the mark and why you shouldn’t be so quick to invalidate your product ideas using the same false logic.
Is Fear of Criticism Blocking Your Success?
Last week I wrote about a post I read where Richard Lee discussed getting over the fear of promoting your first product. This is such a HUGE deal that I felt compelled to throw together a quick post on that too.
See, there are tons of ideas out there and a zillion ways to make money – online or offline. But there’s so much inner game, YOU-stuff that we all have to get over that it seems like that’s the thing that holds people back more than anything else. It’s certainly not a lack of ideas. Case in point, this fear of criticism crap when it comes to rolling out products – specifically that very first one. (more…)
