You Can Overcome This Common Trap That Stops Most People From Creating Their First Money Making Product

You Can Overcome This Common Trap That Stops Most People From Creating Their First Money Making Product – Guaranteed

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I was reading some comments made about a YouTube video I found the other day. The video was basically an offer for a tutorial on a popular piece of software. It looked good…in fact, great for people who wanted to fast-start their use of this software without getting bogged down in unnecessary details. Sounds like the typical model for a good info product, right? Well, low and behold, one of the comments was something like, “Hey, so-and-so already offers tons of free tutorials on this software, so why would anyone buy this?”. And that brings me back to one of the things I listed in my Biggest Mistakes People Make When Starting an Online Business…thinking you have nothing of value to offer that someone else would pay for. Or, thinking “No one would buy this”.

Here are three very important reasons why this guy was totally off the mark and why you shouldn’t be so quick to invalidate your product ideas using the same false logic.

1. There’s a Lot of Churn in This Market

The person leaving the comment didn’t realize that there’s a lot of “churn” in the market that this product is serving. By “churn”, I mean lots of new people coming on board every single day looking for info on how to get started. This person was obviously NOT the target prospect, and that’s fine. But that doesn’t invalidate the fact that the product was still a good idea for a given target market (a group of people that continues to grow each day). Are there a lot of new people entering YOUR market? 2. Many People Just Want the Basics to Get Started Fast Another thing the commenter failed to realize is that there’s VALUE in having just the basics…something you can watch or read, then get going with FAST. This is especially true with new people coming into a market. The source he was referring to does, in fact, have free tutorials available. However, they’re not geared toward the same use of the software as this tutorial being offered. Also, there’s an entire library full of stuff to weed through, much of which doesn’t apply or is just “nice to know” but not CRITICAL. I don’t know about you, but for myself, information overload is a real killer no matter what I’m trying to learn! A lot of people would rather just have someone show them how to do what they’re trying to do…again, that whole fast-start thing. More often than not, it doesn’t take a library full of tutorials or a 400 page book to get the basics down. Case Study: A Personal Example I Recently Went Through I just bought a whole series of DVDs related to a topic I’m interested in learning more about. The total cost was about $120 and was well worth it.

Note: That makes for a good day for the product creator by the way. Figure one sale like that per day: $120/day x 30 days = $3600/month. Not filthy rich, but nothing to sneeze at. And well worth it from my perspective as the buyer too. A win-win.

I plan on buying the rest of this guy’s DVD’s too. Why? Because at $40 a pop, it’s a better use of my time to learn the basics that way rather than trying to find an online forum where people in the know hang out, then trying to figure out who REALLY knows what the heck they’re talking about, then trying to get help with my specific knowledge gaps. That could take WEEKS! Same goes for reading a book. 3. The Only Opinions That Matter – What Your Prospects and Buyers Think On the other hand, I wouldn’t buy a tutorial on how to build your own computer. Or one on how to change the oil in your car. Does that make them bad products? Nope. But if I thought they were dumb ideas, should someone give a hoot about MY opinion? Nope! I’m not the target market for those type of things (because I already know how to do them). Same goes for the guy who made the comment mentioned above. This is another good example of why you should only listen to your target market, more specifically, your BUYERS. If some dude wants to bash on your product idea saying no one will buy that, consider whether or not he’s in your target market (or even more likely, a competitor ). I bet you’ll find that you can safely ignore those sort of unproductive comments and focus instead on providing good value to people who actually NEED your product – in the end, the ONLY people that count.

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