Excuse #2: No One Will Buy That

Almost to the top of the list…check out number 2 on the list of common excuses for not starting your online business.  This one affects a lot of people.

Excuse #2: No one will buy that

Maybe they won’t. 

Or maybe it’ll be so costly to get traffic to your site (in time or money) that the numbers don’t make sense even if people DO buy it. 

But you should have a fairly good idea about whether people will buy your "thing" before you even start creating it.  Are they buying similar things from someone else?  Then why not you too?

Remember, for a lot of topics (most actually), people are going to buy more than one solution…especially if they’re passionate about learning something.

And ideally, you would have already done a bare minimum of market research first – and hopefully built a list of potential customers – before creating ANYTHING.  You would have also found other sites, newsletters, blogs, etc. where your ideal prospects can be found.

Doing those things can minimize the "no one will buy that" factor.  And if you already have something on the market that’s not selling, here are some other things you should consider:

• Have you tested different parts of the sales process to see where the problem is? 
• Are you getting enough traffic? 
• Are people not staying on the site very long? 
• Are they staying, reading, but not clicking the "buy" button? 
• Are they clicking the "buy" button but not completing the order?

If nothing seems to be working, before you take it off the market, think about how you can repurpose it? Can you break it up and use it for content, list building or some other purpose?

Hopefully it won’t come to that, but not all projects work out like we planned.

That being said, that old excuse of "no one will buy that" is rarely the case unless due to poor planning or market research.

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