Excuse #11: Someone Already Has Something Similar on the Market

Let’s continue our list of common excuses…

Excuse #11: Someone already has something similar on the market

Ummm…so there should only be ONE of everything on the market?  That’s insane!  Tell that to McDonald’s whose coming up on the heels of Starbucks and Dunkin Donuts to start serving high-end coffee in their restaurants.  I’m not arguing whether that’s a good idea or not, just pointing out the fact that in just about any market, there’s plenty of room for similar, competing products. 

How about YouTube, Metacafe, Revver and the host of other online video sharing sites (yup, you can even create your own)? 

Or just consider all the choices you find at your local bookstore on just about any topic. 
Will you buy "The Idiots Guide to _______" or "_________ for Dummies^TM"? 

I could come up with tons of examples of this.  I’m sure you could too.

If you happen to be creating an infoproduct, you might have a different way of explaining things that some people prefer.  In fact, a lot of times, people are not only buying the info, but they’re buying a little bit of YOU! 

Just because someone already has a product that covers a certain topic or a service that offers specific benefits, that doesn’t mean you should back away from that idea.  There’s more that one of just about EVERYTHING that’s worth creating, though it’s important to differentiate what you’re bringing to the table (rather than just ripping someone off).

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